Search results for ‘Larry Kelley,Kim Sheehan (University of Oregon, USA),Donald W. Jugenheimer’

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      Cover image for Advertising Media Workbook and Sourcebook
      Hardback
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      Advertising Media Workbook and Sourcebook

      Larry Kelley,Kim Sheehan (University of Oregon, USA),Donald W. Jugenheimer

      This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for…

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Advertising Media Workbook and Sourcebook
      Paperback
      Add to list Added to list

      Advertising Media Workbook and Sourcebook

      Larry Kelley,Kim Sheehan (University of Oregon, USA),Donald W. Jugenheimer

      This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for…

      $130.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Advertising Media Planning: A Brand Management Approach
      Paperback
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      Advertising Media Planning: A Brand Management Approach

      Larry D. Kelley (University of Houston, USA),Kim Sheehan (University of Oregon, USA),Lisa Dobias,David Koranda,Donald W Jugenheimer

      Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

      $109.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Advertising Media Planning: A Brand Management Approach
      Hardback
      Add to list Added to list

      Advertising Media Planning: A Brand Management Approach

      Larry D. Kelley (University of Houston, USA),Kim Sheehan (University of Oregon, USA),Lisa Dobias,David Koranda,Donald W Jugenheimer

      Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

      $367.99

      Available to order, ships in approx 2 weeksAvailable to order