Search results for ‘Larry D. Kelley (University of Houston, USA),Kim Bartel Sheehan (University of Oregon, USA)’

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      Cover image for Advertising Management in a Digital Environment: Text and Cases
      Hardback
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      Advertising Management in a Digital Environment: Text and Cases

      Larry D. Kelley (University of Houston, USA),Kim Bartel Sheehan (University of Oregon, USA)

      This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook…

      $899.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Advertising Management in a Digital Environment: Text and Cases
      Paperback
      Add to list Added to list

      Advertising Management in a Digital Environment: Text and Cases

      Larry D. Kelley (University of Houston, USA),Kim Bartel Sheehan (University of Oregon, USA)

      This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook…

      $104.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Advertising Media Planning: A Brand Management Approach
      Paperback
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      Advertising Media Planning: A Brand Management Approach

      Kim Sheehan (University of Oregon, USA),Larry D. Kelley (University of Houston, USA),Kim Bartel Sheehan

      The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness.

      $236.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Advertising Media Planning: A Brand Management Approach
      Paperback
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      Advertising Media Planning: A Brand Management Approach

      Larry D. Kelley (University of Houston, USA),Kim Sheehan (University of Oregon, USA),Lisa Dobias,David Koranda,Donald W Jugenheimer

      Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

      $109.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Advertising Media Planning: A Brand Management Approach
      Hardback
      Add to list Added to list

      Advertising Media Planning: A Brand Management Approach

      Larry D. Kelley (University of Houston, USA),Kim Sheehan (University of Oregon, USA),Lisa Dobias,David Koranda,Donald W Jugenheimer

      Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

      $367.99

      Available to order, ships in approx 2 weeksAvailable to order