Search results for ‘Larry D Kelley,Donald W Jugenheimer’

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      Cover image for Cases in Advertising Management
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      Cases in Advertising Management

      Larry D Kelley,Donald W Jugenheimer

      Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics…

      $123.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Advertising Account Planning: Planning and Managing an IMC Campaign
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      Advertising Account Planning: Planning and Managing an IMC Campaign

      Larry Kelley,Larry D. Kelley (University of Houston, USA)

      Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as…

      $440.99

      Available to order, ships in 10-14 daysAvailable to order

      Cover image for Advertising Account Planning: Planning and Managing an IMC Campaign
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      Advertising Account Planning: Planning and Managing an IMC Campaign

      Larry Kelley,Larry D. Kelley (University of Houston, USA)

      Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as…

      $276.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Advertising Management
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      Advertising Management

      Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe

      Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business…

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Advertising Management
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      Advertising Management

      Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe

      Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business…

      $130.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Advertising and Public Relations Research
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      Advertising and Public Relations Research

      Donald W. Jugenheimer,Larry D. Kelley (University of Houston, USA),Jerry Hudson,Samuel Bradley

      Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper…

      $907.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Advertising Media Planning: A Brand Management Approach
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      Advertising Media Planning: A Brand Management Approach

      Larry D. Kelly,Donald W. Jugenheimer,Kim Bartel Sheehan

      Media decisions are made every day by agency media personnel and by brand management on the client side. This work offers guidance for those who practice media planning on a…

      $630.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Advertising Media Planning: A Brand Management Approach
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      Advertising Media Planning: A Brand Management Approach

      Larry D. Kelly,Donald W. Jugenheimer,Kim Bartel Sheehan

      This acclaimed and widely adopted text offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately…

      $271.99

      Available to order, ships in approx 4 weeksAvailable to order

      Hardback
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      Advertising and Public Relations Research

      Donald W. Jugenheimer,Larry D. Kelley,Jerry C. Hudson,Samuel D. Bradley

      Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper…

      $638.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Advertising Media Planning: A Brand Management Approach
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      Advertising Media Planning: A Brand Management Approach

      Larry D. Kelley (University of Houston, USA),Kim Sheehan (University of Oregon, USA),Lisa Dobias,David Koranda,Donald W Jugenheimer

      Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

      $109.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Advertising Media Planning: A Brand Management Approach
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      Advertising Media Planning: A Brand Management Approach

      Larry D. Kelley (University of Houston, USA),Kim Sheehan (University of Oregon, USA),Lisa Dobias,David Koranda,Donald W Jugenheimer

      Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

      $367.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Advertising Media Workbook and Sourcebook
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      Advertising Media Workbook and Sourcebook

      Larry Kelley,Kim Sheehan (University of Oregon, USA),Donald W. Jugenheimer

      This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for…

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Advertising Media Workbook and Sourcebook
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      Advertising Media Workbook and Sourcebook

      Larry Kelley,Kim Sheehan (University of Oregon, USA),Donald W. Jugenheimer

      This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for…

      $130.99

      Available to order, ships in approx 2 weeksAvailable to order