Paperback
Add to list Added to list CEO-Speak: The Language of Corporate Leadership
Joel Amernic,Russell Craig,Russell Craig,Russell Craig
Explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. This title serves as an introduction…
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