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      The Technology Takers: Leading Change in the Digital Era

      Jens P. Flanding, Ph.D.,Genevieve M. Grabman, J.D.,Sheila Q. Cox, MBA

      Digital-era technologies lead organizations to become technology takers, the equivalent of economic ‘price takers’.To be a technology taker is to assent to the behavior transforming benefits of modern technologies. This…

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