Paperback
Add to list Added to list Political Marketing: Principles and Applications
Jennifer Lees-Marshment (University Of Auckland, New Zealand),Brian Conley (Suffolk University, USA),Edward Elder (University of Auckland, New Zealand),Robin Pettitt (Kingston University, UK),Vincent Raynauld (Emerson College, USA)
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to…
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