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      Cover image for The IMC Case Book: Cases in Integrated Marketing Communications
      Paperback
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      The IMC Case Book: Cases in Integrated Marketing Communications

      J Steven Kelly,Susan K Jones

      More than 20 of the world’s most respected marketing and advertising professors combined their talents to create the 14 fresh and relevant cases in this Integrated Marketing Communications text. The…

      $73.99

      Available to order, ships in approx 2 weeksAvailable to order