Hardback
Add to list Added to list Consumer Behaviour in Food and Healthy Lifestyles: A Global Perspective
Dr Isaac K Ngugi (University of Bournemouth, UK),Helen O'Sullivan (University of Bournemouth, UK),Dr Hanaa Osman (Senior Lecturer, University of Bournemouth, UK)
This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides…
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