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Add to list Added to list Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
Viktor Smith,Daniel Barratt,Peter Mogelvang-Hansen,Alexander U. Wedel Andersen
Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal…
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