Today's leading marketing text on creating and capturing customer value. Marketing: An Introduction, 9th edition shows students how to create vibrant, interactive communities of consumers who make products and brands…

This volume discusses such topics as: successes and contradictions in multiracial Brazilian football; the political role of football for Palestinians in Jordan; and football and violence in war-torn Africa -…

This groundbreaking collection provides the first detailed social analysis of football within Africa. The book should be compulsory reading, for social scientists in sport studies and African studies and for…

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age…

A Social History of Sheffield Boxing combines urban ethnography and anthropology, sociological theory and place and life histories to explore the global phenomenon of boxing.

This ethnographic study of a mixed-occupancy housing estate near the centre of London refocuses the scholarly conversation around social housing in the UK after the 1980 Housing Act.

This ethnography examines the everyday policing of the London Borough of Newham in relation to the London 2012 Olympics.

Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong’s classic conceptual framework…