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    Cover image for Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet
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    Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet

    David Rutherford,Jonathan Knowles

    Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research…

    $130.99

    Available to order, ships in approx 2 weeksAvailable to order