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      Cover image for Principles and Practice of Marketing, 9e
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      Principles and Practice of Marketing, 9e

      David Jobber,Fiona Ellis-Chadwick

      The ninth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this…

      $224.99

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      Cover image for Principles and Practice of Marketing 10/e
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      Principles and Practice of Marketing 10/e

      David Jobber, Fiona Ellis-Chadwick

      The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the…

      $144.99

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