Hardback
Add to list Added to list Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics
David Haven Blake (Professor of English, Professor of English, The College of New Jersey)
Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower’s presidential campaigns, setting the stage for future presidential contests.
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