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      Cover image for The Future of Competition: Co-Creating Unique Value With Customers
      Hardback
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      The Future of Competition: Co-Creating Unique Value With Customers

      C. K. Prahalad,Venkat Ramaswamy

      Argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. This book present four building blocks that helps companies…

      $90.99

      Available to order, ships in approx 4 weeksAvailable to order