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    Cover image for Basic Marketing Research with Excel
    Paperback
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    Basic Marketing Research with Excel

    Alvin Burns,Ronald Bush

    For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market…

    $1074.99

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    Cover image for Marketing Research
    Hardback
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    Marketing Research

    Alvin Burns,Ann Veeck,Ronald Bush

    Includes bibliographical references (pages 431-445) and indexes.

    $1149.99

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    Cover image for Marketing Research & SPSS 13.0 Student CD Pkg. Value Package (Includes Qualtrics Access )
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    Marketing Research & SPSS 13.0 Student CD Pkg. Value Package (Includes Qualtrics Access )

    Alvin C Burns (Louisiana State University),Ronald F Bush (University of West Florida)

    $736.99

    Available to order, ships in approx 4 weeksAvailable to order