Paperback
Add to list Added to list Strategic Sport Marketing
Adam Karg (Swinburne University of Technology, Australia),David Shilbury,Hans Westerbeek (Victoria University, Australia),Daniel C. Funk,Michael L. Naraine (Brock University, Canada)
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
Available to order, ships in approx 2 weeksAvailable to order