Trade Shows Are Not a Waste of TimeExpos and trade shows provide business owners, corporations and associations one of the best venues to spread and instill brand recognition, launch a new business, introduce a new product or services, develop professional relationships and gather positive leads from your target audience(s). The primary objective is not only to gain attention but to create desire, establish a relationship and get pertinent information in their hands and hopefully take action.

These practical tips and characteristics and many others in this book will contribute to your trade shows success.

Effectively planning, budgeting, and staffing.

Creating a trade show booth with a WOW factor.

Selecting and training an effective trade show team.