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Every day, customer demands and expectations reach new heights, slowing demand for digital and real-time services. As a result, modern companies are investing in digital transformation and business automation, which involves integrating various software solutions (SaaS) and cloud applications. With these systems, companies can digitize and automate business processes in marketing, sales, customer service, human resources and all other departments. These integrated systems are part of the company's integrated IT ecosystem.However, with each new software solution a company integrates, managing these connections and the exchange of which data is ultimately more and more difficult. In the absence of an appropriate platform to integrate all these systems, the benefits of digital transformation and business automation are overshadowed by a major problem: a tangled IT environment.
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Every day, customer demands and expectations reach new heights, slowing demand for digital and real-time services. As a result, modern companies are investing in digital transformation and business automation, which involves integrating various software solutions (SaaS) and cloud applications. With these systems, companies can digitize and automate business processes in marketing, sales, customer service, human resources and all other departments. These integrated systems are part of the company's integrated IT ecosystem.However, with each new software solution a company integrates, managing these connections and the exchange of which data is ultimately more and more difficult. In the absence of an appropriate platform to integrate all these systems, the benefits of digital transformation and business automation are overshadowed by a major problem: a tangled IT environment.