Kundenwertmanagement: Konzept Zur Wertorientierten Analyse Und Gestaltung Von Kundenbeziehungen

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Gunter Eberling fuhrt Ansatze zur Kundenbewertung, zur Kundenwert-steigerung und zu ihrer Implementierung in einer anwendungsorientierten Kundenwertmanagement-Konzeption zusammen.