Marktpotenzialanalysen ALS Basis Der Sortimentspolitik: Das Beispiel Presseartikel

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Auf Basis einer Konsumentenbefragung entwickelt Thomas Dobbelstein ein Modell, welches Aussagen uber die Pressekaufer in beliebigen Verkaufsstellen, uber ihr Kaufverhalten und letztlich uber das Umsatzpotenzial fur Presseerzeugnisse in einem Geschaft ermoeglicht.