Kommunikations-Controlling: Ein Beitrag Zur Steuerung Der Marketing-Kommunikation Am Beispiel Der Marke Mercedes-Benz

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Christian Liebl entwickelt ein Konzept fur das Kommunikations-Controlling, das Kommunikations-Wirkung und Kommunikations-Budget optimiert und somit zur Effektivitat und Effizienz der Kommunikation eines Unternehmens beitragt.