Sensory Branding: Grundlagen Multisensualer Markenfuhrung

Paul Steiner

Sensory Branding: Grundlagen Multisensualer Markenfuhrung
Format
Paperback
Publisher
Springer Gabler
Country
Germany
Published
13 March 2020
Pages
312
ISBN
9783658298296

Sensory Branding: Grundlagen Multisensualer Markenfuhrung

Paul Steiner

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Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings unter Berucksichtigung der Automobilwirtschaft (Fallstudie MINI) und der Neuen Medien.

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