The Ultimate Investment: A Roadmap to Grow Your Business and Build Multigenerational Wealth

Are you a true entrepreneur, or did you just buy yourself a job?

A duck doesn’t become a pig just because you call it one. In the same way, simply labeling yourself an entrepreneur doesn’t mean you are one. In this book, Mark Murphy redefines entrepreneurship and sets out to help every individual – from entrepreneurs to blue-collar workers – grow financially secure. In analyzing what true entrepreneurship does and does not encompass, this book enlightens readers on how to transition from being merely self-employed to flourishing into a business owner in the purest sense. Along the journey, Murphy dissects the tenets of great leadership, discusses how to attract the best clients for your business, and shares tricks to hiring the right talent to align with your company’s vision with the goal of helping you achieve its mission. But this book isn’t written for just existing or aspiring business owners. Leveraging his experience in the financial sector, Murphy outlines best practices on how anyone – from business owners to the average Joe or Jane – should feed the beast of prudent investing to grow wealth, generate income, and create multigenerational assets for their families and future generations.