African Marketing Data and Statistics

African Marketing Data and Statistics allows you to compile detailed demographic and economic profiles for 52 countries. At a glance you can compare similarities and differences in population, home ownership, expenditure trends, crime statistics and much more. This book is an essential tool for every library and international marketing department. Key features * 28 years of data, going back to 1980 where possible,allowing you to examine historic as well as recent trends * Standardised definitions for quick country-by-country comparisons * Includes socio political summaries for each country