Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!

Become a Readings Member. Sign in or sign up for free!

Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.

Hello Readings Member! Go to the member centre or sign out.

Cart ⚙️
Home / Consumer Data Research
Consumer Data Research
Paperback

Consumer Data Research

$59.99
Add to wishlist
Sign in or become a Readings Member to add this title to your wishlist.

Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart meter readings - account for most of the data collected about citizens today. This book provides the first consolidated statement of the enormous potential of consumer data research.

Read More
In Shop
Out of stock
Shipping & Delivery

$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout

MORE INFO
Format
Paperback
Publisher
UCL Press
Country
United Kingdom
Date
2 May 2018
Pages
196
ISBN
9781787353893

Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart meter readings - account for most of the data collected about citizens today. This book provides the first consolidated statement of the enormous potential of consumer data research.

Read More
Format
Paperback
Publisher
UCL Press
Country
United Kingdom
Date
2 May 2018
Pages
196
ISBN
9781787353893

Looking for something in particular?

Search our extensive online catalogue.