Eleanor Whitney, author of Quit Your Day Job, offers perspective, practical advice, and checklists for shepherding your book baby out into the wider world. Traditionally-published, self-published, and hybrid authors alike will benefit from these tools and frameworks. No matter what kind of book you've written or where you are in the writing or publishing process, you can always build a community of readers. Whitney interviews other authors and publicists about what worked for them and what they learned the hard way, and walks authors through creating and executing a plan to promote their book, their way, with whatever resources and time they have available. She offers a timeline of promotional activities to consider before and after publication, and also reminds us that publicity is a long game that you can begin well before your book is finished and well after its release. Ultimately, promoting your book is about connecting with a reader over ideas that inspire you both. And that is something we can all do.