Popular, proven format: the second edition (9781591930877) sold more than 63,000 copies Market: According to the U.S. Fish and Wildlife Service, about 20% of the population are active bird watchers, spending more than $40 billion on the hobby, annually Not intimidating: geared toward the average bird watcher with bird species organized by color for easily identifying them New edition with more species, updated photographs and range maps, revised information, and even more of Stan’s expert insights Author routinely attracts more than 100 people to his speaking events and writes a popular column distributed to newspapers in the Midwest and Northeast Perhaps nothing generates more positive feedback for the author than the newspaper columns he has been writing for more than 15 years Readers have become fans of Tekiela’s style and flair for nature observations and interpretations All-in-one source of information, facts, photos, and gee-whiz tidbits in a concise guide Extreme value: massive information for $14.95