In today’s crowded marketplace, WHAT DOES IT TAKE TO GROW your existing dental practice or group? In Mastering Practice Growth, author Ian McNickle shares the tips and resources that you need to… - create a culture that supports operational excellence - develop a highly effective marketing program to generate new patient leads and convert those leads into new patients - increase your Google rankings, improve your online reputation, and optimize your social media performance - accurately track results and optimize ROI - scale up to multiple locations or even a DSO