Modern Marketing

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The book Business Technology, written by Abhishek Venkteshwar goes a long way in helping the aspiring managers to understand the corporate world and its technology Divided into chapters, it is prolific and lucid at the same time. The authors have broken down complex systems and processes into the simple understandable concepts.

The book is a real gem for those intending to gain insight into the corporate world. Each chapter in the book comes with activities, providing experiential evidence and clarity to the readers. All the chapters are strategically planned to provide a strong foundation to establish a successful business. I strongly feel that this book will prove to be a boon to those who are searching for an authoritative voice on the corporate world.