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Warm Wishes from Sunny St. Pete: The Success Story of Promoting the Sunshine City
Paperback

Warm Wishes from Sunny St. Pete: The Success Story of Promoting the Sunshine City

$51.99
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St.Petersburg was the first American city to hire a public relations director andthe first to initiate a successful advertising program. More than almost anyother Florida city, St. Petersburg relied on a constant message in postcards,newspaper editorials, print ads and broadcast commercials to market itself asthe nationa s playground. By the early 1900s, this sleepy fishing village had becomethe tourist destination of choice for thousands of winter-weary northerners.Early enthusiasts claimed the sun-filled peninsula was a the southern garden of perpetual well-being.a
Their methodsranged from serious academic papers to outrageous bathing suit inspections and a worldrecorda
schemes. Join historian Nevin D. Sitler as he presents anentertaining look at the men who crafted the promotion of paradise.

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MORE INFO
Format
Paperback
Publisher
Arcadia Publishing
Country
United States
Date
21 January 2014
Pages
143
ISBN
9781626192744

St.Petersburg was the first American city to hire a public relations director andthe first to initiate a successful advertising program. More than almost anyother Florida city, St. Petersburg relied on a constant message in postcards,newspaper editorials, print ads and broadcast commercials to market itself asthe nationa s playground. By the early 1900s, this sleepy fishing village had becomethe tourist destination of choice for thousands of winter-weary northerners.Early enthusiasts claimed the sun-filled peninsula was a the southern garden of perpetual well-being.a
Their methodsranged from serious academic papers to outrageous bathing suit inspections and a worldrecorda
schemes. Join historian Nevin D. Sitler as he presents anentertaining look at the men who crafted the promotion of paradise.

Read More
Format
Paperback
Publisher
Arcadia Publishing
Country
United States
Date
21 January 2014
Pages
143
ISBN
9781626192744