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St.Petersburg was the first American city to hire a public relations director andthe first to initiate a successful advertising program. More than almost anyother Florida city, St. Petersburg relied on a constant message in postcards,newspaper editorials, print ads and broadcast commercials to market itself asthe nationa s playground. By the early 1900s, this sleepy fishing village had becomethe tourist destination of choice for thousands of winter-weary northerners.Early enthusiasts claimed the sun-filled peninsula was a the southern garden of perpetual well-being.a
Their methodsranged from serious academic papers to outrageous bathing suit inspections and a worldrecorda
schemes. Join historian Nevin D. Sitler as he presents anentertaining look at the men who crafted the promotion of paradise.
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St.Petersburg was the first American city to hire a public relations director andthe first to initiate a successful advertising program. More than almost anyother Florida city, St. Petersburg relied on a constant message in postcards,newspaper editorials, print ads and broadcast commercials to market itself asthe nationa s playground. By the early 1900s, this sleepy fishing village had becomethe tourist destination of choice for thousands of winter-weary northerners.Early enthusiasts claimed the sun-filled peninsula was a the southern garden of perpetual well-being.a
Their methodsranged from serious academic papers to outrageous bathing suit inspections and a worldrecorda
schemes. Join historian Nevin D. Sitler as he presents anentertaining look at the men who crafted the promotion of paradise.