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It takes more than just camera skills alone to ensure success in studio portrait photography. Here Jeff Smith, owner of two successful studios, outlines the marketing strategies, time management and customer service necessary to succeed as a self-employed studio photographer - while avoiding common mistakes. Packed with efficiency-boosting techniques and marketing ideas, this book is an important resource for any photographer wanting to open a new studio or to build upon the success of an existing one.
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It takes more than just camera skills alone to ensure success in studio portrait photography. Here Jeff Smith, owner of two successful studios, outlines the marketing strategies, time management and customer service necessary to succeed as a self-employed studio photographer - while avoiding common mistakes. Packed with efficiency-boosting techniques and marketing ideas, this book is an important resource for any photographer wanting to open a new studio or to build upon the success of an existing one.