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Successful Marketing Strategy for High-Tech Firms, Third Edition
Hardback

Successful Marketing Strategy for High-Tech Firms, Third Edition

$289.99
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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.

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MORE INFO
Format
Hardback
Publisher
Artech House Publishers
Country
United States
Date
31 May 2004
Pages
326
ISBN
9781580537001

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.

Read More
Format
Hardback
Publisher
Artech House Publishers
Country
United States
Date
31 May 2004
Pages
326
ISBN
9781580537001