Managing Media Services: Theory and Practice, 2nd Edition

William D. Schmidt,Donald A. Rieck,William D. Schmidt,Donald A. Rieck

Managing Media Services: Theory and Practice, 2nd Edition
Format
Hardback
Publisher
ABC-CLIO
Country
United States
Published
15 January 2000
Pages
418
ISBN
9781563085307

Managing Media Services: Theory and Practice, 2nd Edition

William D. Schmidt,Donald A. Rieck,William D. Schmidt,Donald A. Rieck

Intended as a textbook for graduate (and some undergraduate) students in audiovisual and technology management classes, this book covers all aspects of the media manager’s role, from supervision and budgeting to public relations and evaluation. Its pragmatic approach deals with such tasks as acquisitions, circulation, collection development and maintenance, facility design, managing legal issues, and dealing with technological change. The book also makes an excellent reference book for media managers in educational, corporate, government, and nonprofit agencies. Based on the more than 40 years of media management experiences of the present and previous authors, this new edition has been substantially revised to reflect the phenomenal technological changes in the field over the past 10 years.

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