New England’s General Stores: Exploring an American Classic

Explore the fabric of America over hot coffee and penny candy.

Step through the wooden doors of a New England general store and step back in time, into a Norman Rockwell painting and into the heart of America. New England’s General Stores offers a nostalgic picture of this colonial staple and, fortunately, steadfast institution of small towns from Connecticut to Maine. This is where children of each generation take their first allowance to buy their very own penny candy. Locals have swapped stories at these counters from gossip to whispers of revolution. In tough times, the general store treated customers like family, extending credit when no one else would. Stubborn as New Englanders themselves, the general store has refused to become a mere sentimental relic of an earlier age.