Solving Modern Problems With a Stone-Age Brain: Human Evolution and the Seven Fundamental Motives

Douglas T. Kenrick,David E. Lundberg-Kenrick

Solving Modern Problems With a Stone-Age Brain: Human Evolution and the Seven Fundamental Motives
Format
Paperback
Publisher
American Psychological Association
Country
United States
Published
14 June 2022
Pages
342
ISBN
9781433834783

Solving Modern Problems With a Stone-Age Brain: Human Evolution and the Seven Fundamental Motives

Douglas T. Kenrick,David E. Lundberg-Kenrick

Sharing stories and advice rooted in the science of evolutionary psychology, father and son authors Doug Kenrick and David Lundberg-Kendrick pinpoint the dangers of stone-age problem solving for our lives today, and present a new, systematic way to survive and be happy in the modern world.

Over millennia, we humans have evolved a set of motivational systems to help us solve the seven basic problems of existence: surviving, protecting ourselves from attackers, forming friendships, winning respect, attracting mates, hanging onto mates, and caring for our families. We seek the same goals in the 21st century. However, the saber-tooth tigers and rival tribes that once threatened us have been replaced by marketers peddling sugar-laden foods, pundits fanning the culture war flames, and payday loan companies scamming those who can least afford it.

Through a series of engaging narratives and science-based life tips, this book helps us see past our electronics and lattes and gain helpful insights into achieving the life we want.

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