Seeking Success in E-Business: A Multidisciplinary Approach

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This collection of research papers addresses the emerging field of e-commerce and e-business, and presents a number of key contributions as the research fields are maturing. Many of the texts represent cutting-edge research, illustrating the diverse nature of these fields, from conceptual frameworks to state-of-the-art implementations. The book includes contributions in areas such as: strategies for implementing e-business; business-2-consumer, business-2-business; internet marketing; evaluation tools for e-business; implications for SMEs; mobile commerce; trust; distributed knowledge management; and dot.com-driven business transformations. The volume comprises the edited proceedings of the Second Working Conference on E-Business: Multidisciplinary Research and Practice, which was sponsored by the International Federation for Information Processing (IFIP), Working Group 8.4, as well as by the Danish Center for E-Business Development and the Copenhagen Business School. The conference was held in June 2002 in Copenhagen.