For courses in international business.

International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z - their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business. Features

Relevant knowledge and job-related skills are showcased as examples and activities throughout the text to help students gain the skill sets they’ll need in an international business (IB) work world. Digital platforms play to Generation Z’s preference for accessing content digitally to enhance engagement, self-pacing, and customization of material to individual student needs. They also help ensure timely, up-to-date content is accessible to students. Contemporary issues that matter to Generation Z provide more relevant and in-depth coverage of IB topics such as emerging markets, developing economies, growth of the service sector, risks in IB, digital technologies, women in IB, and other important trends. Meaningful content covers ethics, corporate social responsibility, sustainability in IB, and more. Tangible Process Tools simulate real-world decision making by presenting students with managerial challenges and decisions professionals must make in the workplace. A group project on international corporate and social responsibility lets students debate the role of corporate social responsibility in IB.

New to this edition

Visual learning features, such as interactive media and videos as well as exhibits, maps, and other visual aids help students learn the material. Chapter-opening and -closing cases feature modern firms and subjects such as Apple, IKEA, Vodafone, H&M, K-pop, born global firms, social media in China, and the global movie industry, stimulating students’ desire to learn more about IB. Exercises and activities improve students’ critical-thinking and problem-solving skills. Watch It features links to 1 or 2 custom-designed videos on IB that clarify and provide real-world context to concepts and explanations. All content is contemporary and reflects trends in international business today. You Can Do it - Recent Grad in IB Biographies feature 11 actual university graduates who have embarked on fascinating careers in IB, inspiring students to do the same.