Export Merchandising (1922)

Export Merchandising is a book written by Walter F. Wyman and published in 1922. The book is a comprehensive guide to the principles and practices of exporting goods and services. It covers topics such as market research, product development, pricing strategies, transportation, and documentation. The book is divided into several chapters, each of which focuses on a specific aspect of exporting. The first chapter introduces the concept of export merchandising and provides an overview of the global market. The following chapters delve into the details of market research, product development, and pricing strategies. The book also covers the practical aspects of exporting, including transportation, insurance, and documentation. It provides detailed information on the various modes of transportation, such as air, sea, and land, and the different types of insurance policies available to exporters. Export Merchandising is a valuable resource for anyone involved in international trade, including exporters, importers, and trade professionals. It provides a comprehensive overview of the export process and offers practical advice on how to succeed in the global market. Overall, this book is a must-read for anyone looking to expand their business internationally.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.