Direct Response: 7 Steps to Marketing Your Business and Prospering in This New Economy

Direct Response is more than just a book on marketing, it’s a blueprint to prosperity. The seven principles of Direct Response contained in this book are principles that will work for you whether you run an online business, an offline business; be it coach, consultant, professional services provider or brick and mortar business. The principles contained within are from award winning ‘marketing maverick’, consultant and top selling author John Mulry and his mentor Dan Kennedy. In this new economy, the power is completely in the hands of the consumer, with so many choices from which they can choose and so few barriers to entry in almost all business categories means you need to be equipped with an arsenal of tools, strategies and mentality to win. Direct Response gives you those and more.