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Switch Dynamics: A Practical Approach to Switching Medicines for Self Care
Paperback

Switch Dynamics: A Practical Approach to Switching Medicines for Self Care

$255.99
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A practical guide for those in pharmaceutical companies considering a reclassification (switch) project including Rx to OTC, POM to P, and P to GSL. The book covers past UK switches with key learning and a framework for initiating, setting up and running switch projects within companies. Plus case studies, insight and practical experience to help companies manage and implement successful switch projects.

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MORE INFO
Format
Paperback
Publisher
Fizz Marketing Ltd
Country
United Kingdom
Date
1 February 2013
Pages
160
ISBN
9780957537200

A practical guide for those in pharmaceutical companies considering a reclassification (switch) project including Rx to OTC, POM to P, and P to GSL. The book covers past UK switches with key learning and a framework for initiating, setting up and running switch projects within companies. Plus case studies, insight and practical experience to help companies manage and implement successful switch projects.

Read More
Format
Paperback
Publisher
Fizz Marketing Ltd
Country
United Kingdom
Date
1 February 2013
Pages
160
ISBN
9780957537200