Mobilizing the Black Community: The Effects of Personal Contact Campaigning on Black Voters
Paul Carton
Mobilizing the Black Community: The Effects of Personal Contact Campaigning on Black Voters
Paul Carton
Outlines techniques for turning out the black vote. On the basis of a study of the Detroit, Michigan, city income-tax referendum in June 1981, Dr. Carton concludes that face-to-face interaction between campaign volunteers and potential voters is the most effective method of mobilizing all economic segments of the black community. In addition, community leaders such as clergy, local activists, and block club presidents are particularly effective in contacting voters with low and lower-middle incomes.
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