The Branding of Polaroid

Paul Giambarba

The Branding of Polaroid
Format
Paperback
Publisher
Capearts Publishing
Published
15 September 2014
Pages
146
ISBN
9780871550019

The Branding of Polaroid

Paul Giambarba

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How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid’s first art director and creator of corporate image development and product identity.

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