Creativity 101

What is creativity? How does it work? How does it flourish in individuals and organizations? Now in its second edition, this bestselling introductory text–written by one of the world’s leading experts on the psychology of creativity–is completely updated and expanded to reflect the tremendous growth in this field. In a redesigned, reader-friendly format, the text surveys the latest theories and research to provide key information about what we know (and don’t know) about creativity including its many definitions and measures. It addresses how creativity operates on individual and social/environmental levels, and the effects and outcomes of the creative mind.

This much-praised book is an ideal brief text for courses on creativity in psychology, education, business, and other fields, as well as cross-disciplinary seminars and programs in creativity studies.