The European Competitive Environment

This text combines a discursive treatment of the theory and practice of competition in the European Union with analysis, through case studies, of the real experience and reaction of European business to these issues. The notion of competition is a unifying theme in the academic study of Europe and European issues. The significance of this has grown considerably in recent years and is likely to becomes increasingly important as the scope and content of the EU increases and its membership grows. The book complements and builds on Davison’s and Barnes’ European Business: Text and Cases . Together they represent a two-book package providing progression and depth for students of European business at undergraduate and MBA level.