Streetsmart Marketing

Presented here is a ‘how-to guide’ to low-cost, effective marketing for small businesses and franchises. It shows how to out-think the competition without out-spending them, and includes case histories of successful low-cost publicity campaigns that make for lively reading. There is a wealth of tips on how to get press coverage without paying for it, increase sales through ‘grass-roots’ marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local radio, television, newspaper, or outdoor advertising deals.