Marketing Recorded Music: How Music Companies Brand and Market Artists
Tammy Donham,Amy Sue Macy,Clyde Philip Rolston
Marketing Recorded Music: How Music Companies Brand and Market Artists
Tammy Donham,Amy Sue Macy,Clyde Philip Rolston
- Thoroughly revised new edition to reflect changes in the industry, moving away from a record-centric view and towards independent artists
- Ideal balance of theory and practice to suit both students and professionals
- Supplemented by a companion website with powerpoints, quizzes and lesson plans.
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