Amazon: Understanding a Global Communication Giant

Benedetta Brevini,Lukasz Swiatek (University of New South Wales, Australia)

Amazon: Understanding a Global Communication Giant
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
1 August 2022
Pages
74
ISBN
9780367559090

Amazon: Understanding a Global Communication Giant

Benedetta Brevini,Lukasz Swiatek (University of New South Wales, Australia)

Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape.

Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant influence on global communication, especially through its online services. Further, the authors provide evidence of Amazon’s multiple influences on politics, economics, and culture.

With its comprehensive and critical overview, this book is ideal for students, scholars, and researchers of media and communication studies and political economy.

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