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Home / Customer Service Marketing: Managing the Customer Experience
Customer Service Marketing: Managing the Customer Experience
Hardback

Customer Service Marketing: Managing the Customer Experience

Edwin N. Torres (Rochester Institute of Technology, USA),Tingting Zhang (University of Central Florida, USA)
$262.99
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  1. Provides an overview of customer service principles, theories, and practices, and covers a range of classic and contemporary business theories

  2. Includes case studies of business enterprises in various hospitality and service sectors including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, finance

  3. Suggests important considerations and design concepts for businesses to introduce technological innovations in service settings

  4. Learning Objectives and Discussion Questions included in every content chapter as learning aids

Read More
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MORE INFO
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
5 December 2022
Pages
276
ISBN
9780367208929

  1. Provides an overview of customer service principles, theories, and practices, and covers a range of classic and contemporary business theories

  2. Includes case studies of business enterprises in various hospitality and service sectors including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, finance

  3. Suggests important considerations and design concepts for businesses to introduce technological innovations in service settings

  4. Learning Objectives and Discussion Questions included in every content chapter as learning aids

Read More
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
5 December 2022
Pages
276
ISBN
9780367208929

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