The Future of Shopping: Traditional Patterns and Net Effects
Julian E. Markham
The Future of Shopping: Traditional Patterns and Net Effects
Julian E. Markham
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In many countries, shopping has been transformed from high street stores to large out-of-town retail parks and shopping precincts. Technology now provides the opportunity for many products and services to be promoted and purchased electronically, particularly via the Internet. This text examines: the historical development of shopping; research findings; the impact of technology; and likely future scenarios.
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