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Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
Paperback

Strategic Brand Management: Lessons for Winning Brands in Globalized Markets

$349.99
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Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.

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MORE INFO
Format
Paperback
Publisher
Oxford University Press, USA
Country
United States
Date
2 November 2017
Pages
272
ISBN
9780190646004

Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.

Read More
Format
Paperback
Publisher
Oxford University Press, USA
Country
United States
Date
2 November 2017
Pages
272
ISBN
9780190646004